Burger King UK makes ‘Whopper” deal for big growth
A huge deal in the U.K. promises to put a lot more Burger King restaurants in the European nation over the next 20 years under the guidance of private equity group, Bridgepoint. According to the Bridgepoint’s website, it has penned an agreement with Restaurant Brands International affiliate, Burger King Europe GmbH to be the master franchisee for Burger King in the U.K. Likewise, Bridgepoint has acquired one of the U.K.’s biggest Burger King franchisees, Caspian UK Group.
That transaction puts Caspian’s 74 Burger King locations in Bridgepoint’s hands under a newly formed entity, Burger King UK. BKE retains a minority share in that new group, as well.
The new Burger King owners signed a 20-year master franchise agreement making it custodian of the Burger King brand in the U.K., as well as giving Burger King UK control over the brand’s proposition there and rights to open stores across the country.
A management buy-in team will fall under the leadership of Chairman-designate Martin Robinson, who also chairs Casual Dining Group and formerly chaired Center Parcs and Wagamama.
“We are thrilled to announce this agreement to increase the pace of growth for the Burger King brand in the UK, one of the world’s largest quick service restaurant markets,” Burger King President José Cil, said on the website. “The Bridgepoint team has extensive experience in the UK market and a strong track record investing in and developing leading brands in the quick service restaurant industry, which positions them well for success.”
Robinson added that Burger King is seen as an “iconic global brand” there with a long history as a QSR.
“Working with Bridgepoint and BKE, the team believes it can deliver growth and further opportunities for the brand to flourish in the U.K. market,” he said.