Papa John’s goes international with the spread of new mobile app
Papa John’s mobile app is now available in India
Papa John’s is aiming for the global market with its mobile application by spreading its use beyond national borders.
The pizza chain is taking its mobile properties to new parts of the world by expanding its usage to India – an important emerging market in the world economy. The move represents Papa John’s willingness to grow its mobile offerings in order to chase new customer demographics and speaks to the importance of mobile in developing nations.
“At Papa John’s, we like to stay up to speed with our customers’ lifestyle,” said Sandeep Singh, CEO of Papa John’s India. “An app is definitely a positive step in that direction.
“Our well-designed and robust app helps users save time and makes the ordering process simpler. We have made the app available on both Android as well as iOS, to cater to our customers who’re spread across these platforms,”
Mobile ordering
Papa John’s India is focusing on mobile apps at the expense of the mobile Web and other mobile ordering platforms, citing recent research that shows that mobile apps are the most popular form of mobile interaction.
The brand points to a specific report from Business Insider’s research arm, BI Intelligence, that shows that the average mobile user downloads around eight apps per month.
The brand uses this report as evidence that mobile apps are the way of the future if brands want to keep in touch with their customers.
Forty-five percent of Papa John’s customers order online and 25 percent of those come from mobile.
Papa John’s is capitalizing on that popularity by making their new mobile app more streamlined and helping customers to order their pizza quickly and seamlessly.
Emerging market
In developing parts of the world, such as India, mobile devices are playing a crucial role in development and everyday life.
As desktop computers are expensive and difficult to maintain, mobile devices are proving much more popular in certain areas of the world. In India, this is proving no less true.
Brands are capitalizing on this, such as Apple’s iPhone SE – a pared down iPhone made for the mobile-hungry audience of countries such as India.
Indian brands and Indian branches of international brands are making use of mobile’s exploding popularity such as the way Papa John’s is using its new app to make ordering easier for all its customers.
“The app is among our many steps to ensure our customers always stay happy and contended,” Mr. Singh said. “The response is phenomenal and we are hoping to build on the app in the future, to provide a more seamless brand experience.”
