Pizza Hut giving away gold-covered pizzas
Pizza Hut is celebrating the Super Bowl’s 50th anniversary by giving away pizzas covered in real gold.
The golden pizza is a special version of the recently debuted Stuffed Garlic Knots Pizza covered in $100 of edible 24-karat gold. The Yum Brands subsidiary sells the standard version of the new pizza for $12.99 before tax.
“It’s not every day that the Golden Anniversary of the Big Game is played in the Golden State, so we felt it was only appropriate to celebrate with a limited-edition Golden Garlic Knots Pizza,” said Jared Drinkwater, Pizza Hut’s vice president of marketing, in a statement.
Pizza Hut has also drafted Golden Tate of the Detroit Lions as an honorary team member for this campaign. The promotion is limited to Texas, Ohio, Rhode Island, Mississippi, Georgia, Louisiana and West Virginia.
This is the latest promotional gimmick from the fast-food chain, which has been drumming up buzz around its experimental pizza boxes. Last year Pizza Hut broke its own sales record on Super Bowl Sunday after redesigning its website and app and revamping its menu to include trendier ingredients like sriracha and Peruvian cherry peppers.