Domino’s launches baby registry for expecting parents

Domino’s launches baby registry for expecting parents

Partnership with Guru Guru allows users to provide the gift of pizza

Domino’s Pizza must have had a productive honeymoon. The brand is launching a pizza-themed baby registry only nine months after introducing a similar wedding program.

On Wednesday, the company announced the rollout of dominosbabyregistry.com. Created in partnership with Guru Guru, the site allows expecting parents to request digital Domino’s gift cards.

Gift givers can also pay to cater events — such as a gender reveal party — with Domino’s products.

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