Snacks Are Key in Food and Beverage Power Brands
In the fast changing world of food and beverage CPG, power brands are not just cash cows. Despite being legacy products, they are power brands which because of shrewd management and their position in food culture have remained contemporary and continue to drive profit growth. Most leaders in CPG food and beverage define power brands purely on the basis of scale, usually in excess of $1 billion in annual sales.
Source: Forbes
[author] [author_image timthumb=’on’]http://sandropiancone.com/images/SAN_D2-1.jpg[/author_image] [author_info]Sandro Piancone[/author_info] [/author]
